The Power Of Red

Red as a colour is often associated with love, danger and passion. No matter how much we experiment with colours, the allure of red stands undefeated and is certainly the most desirable option when it comes to making a bold statement. Red is an ideal color to pair up with neutral shades and is also a striking pop up option to flaunt in the form of accessories.

Red shade has more undertones across different societies, a color that has ruled both sinners and saints.

A color that symbolises power, love, vigor, and beauty continues to hold a significant influence in the fashion industry. It exhibits a level of opulence and grandeur when integrated with luxurious fabrics such as lace, silk, velvet, and chiffon.

For instance, a wedding in India is renowned for its vibrant hues but just like any other auspicious occasion, the color red is an eternal favourite especially for the brides. From sindoor and bindi to lehenga, this continues to remain a quintessential choice of the Indian bridezilla.

Scroll on down and take a look at few stunning red options from DateTheRamp collection. 

“For me, red is a colour of strength and power. It is for those unafraid to assert themselves, yet it remains modern and feminine. It is the perfect colour to represent what I call ‘femininity with a bite’.” – Prabal Gurung

Red when worn with intent, is the fastest and surest approach to ensure activity and impact. Being a color that invokes powerful responses, it is no surprise that its symbolism can lie on either end of the positive or negative spectrum. However, to address the adventurous and daring side of you, a vivid and vivacious dose of red is often – and probably always – the only way to go!

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